Friday, October 26, 2012

Ebook Iniciar com Lazarus e Free Pascal: A iniciantes e intermediário guia para Free Pascal (Portuguese Edition)By Menkaura Abiola-Elli

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Iniciar com Lazarus e Free Pascal: A iniciantes e intermediário guia para Free Pascal (Portuguese Edition)By Menkaura Abiola-Elli


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  • Published on: 2015-05-04
  • Original language: Portuguese
  • Dimensions: 9.21" h x .87" w x 6.14" l,
  • Binding: Paperback
  • 384 pages

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Iniciar com Lazarus e Free Pascal: A iniciantes e intermediário guia para Free Pascal (Portuguese Edition)By Menkaura Abiola-Elli PDF
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Wednesday, October 24, 2012

Free PDF A Case of Exploding Mangoes by Mohammed Hanif (4-Jun-2009) PaperbackBy Mohammed Hanif

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  • Sales Rank: #8062594 in Books
  • Published on: 1600
  • Binding: Paperback

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Tuesday, October 23, 2012

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Sunday, October 21, 2012

Free Ebook Why We Buy: The Science Of ShoppingBy Paco Underhill

Free Ebook Why We Buy: The Science Of ShoppingBy Paco Underhill

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Why We Buy: The Science Of ShoppingBy Paco Underhill

Why We Buy: The Science Of ShoppingBy Paco Underhill


Why We Buy: The Science Of ShoppingBy Paco Underhill


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Why We Buy: The Science Of ShoppingBy Paco Underhill

Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

  • How a well-placed shopping basket can turn a small purchase into a significant sale

  • What the "butt-brush factor" is and how it can make sales plummet

  • How working women have altered the way supermarkets are designed

  • How the "boomerang effect" makes product placement ever more challenging

  • What kinds of signage and packaging turn browsers into buyers

    For those in retailing and marketing, "Why We Buy" is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, "Why We Buy" is a funny and sometimes disconcerting look at our favorite pastime.

    • Sales Rank: #56882 in Books
    • Brand: Brand: Simon n Schuster
    • Published on: 2000-06-02
    • Original language: English
    • Number of items: 1
    • Dimensions: .61" h x 5.56" w x 8.48" l, .0 pounds
    • Binding: Paperback
    • 256 pages
    Features
    • Used Book in Good Condition

    Amazon.com Review
    In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

    Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald

    From Publishers Weekly
    Underhill, once a budding academic who worked on a William H. Whyte project analyzing how people use public spaces, adapted anthropological techniques to the world of retail and forged an innovative career with the consulting firm Envirosell. Since brand names and traditional advertising don't necessarily translate into sales, Underhill argues that retail design based on his company's closeAvery closeAobservation of shoppers and stores holds the key. His anecdotes contain illuminating detail. For example, since bookstore shoppers like to browse, baskets should be scattered throughout the store to make it easier for customers to carry their purchases. In clothing stores, fitting rooms are best placed closer to the men's department, because men choose based on fit, while women consider more variables. And he sprinkles in other smart suggestions: drugstores could boast a consolidated "men's health" department; computer stores, to attract women, should emphasize convenience and versatility, not size and speed; and clerks at luxury hotels should use hand-held computers to check in travelers from lobby chairs. Underhill remains skeptical about cyberspace retail, believing that Web sites can't offer the sensory stimuli, immediate gratification or social interaction available in brick-and-mortar stores. While the book does little to analyze the international, regional or ethnic dimensions of the subject, it should aid those in business while intriguing urban anthropologists, amateur and professional.
    Copyright 1999 Reed Business Information, Inc.

    From Library Journal
    The title for this treatment of marketing research in the retail setting is misleading. Underhill, founder of the behavioral research company Envirosell, summarizes some of the firm's conclusions about the interaction between consumers and products and consumers and commercial spaces. He lays claim to the research techniques of urban anthropology, but his casual, self-congratulatory tone and loose organization make the book inappropriate for academic use. Underhill breezes through anecdotes about how observing the mundane details of shopping improves retail sales, but there is limited grounding in the framework of his "science." Given the lack of recent titles on the topic, this is recommended for large collections with an emphasis on retailing.APaula Dempsey, DePaul Univ. Lib., Chicago
    Copyright 1999 Reed Business Information, Inc.

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  • Saturday, October 20, 2012

    Free Ebook Color Theory: An essential guide to color-from basic principles to practical applications (Artist's Library), by Patti Mollica

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    Free Ebook Color Theory: An essential guide to color-from basic principles to practical applications (Artist's Library), by Patti Mollica

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    Color Theory: An essential guide to color-from basic principles to practical applications (Artist's Library), by Patti Mollica

    From the Inside Flap

    Patti Mollica has been a fine artist and professional illustrator for more than 30 years. Her artwork is known for its fearless use of color and uninhibited brushwork. She delights in painting the world around her in a bold, decisive style, with hues that are intense, brilliant, and contemporary.

    Read more

    From the Back Cover

    In this essential guide, accomplished artist Patti Mollica walks you through the most important aspects of color theory as they relate to oil and acrylic painting. From pigment characteristics and color mixing to color psychology, youÂ’ll find all the information you need to make dynamic, harmonious, and meaningful color choices in your own works of art.- Discusses and illustrates the complexities of color and how to use it as a tool for communication;- Offers tips for creating vibrant mixes, lively blacks, realistic greens, and flesh tones;- Features an inspiring collection of fresh and contemporary artwork.

    Read more

    See all Editorial Reviews

    Product details

    Series: Artist's Library

    Paperback: 64 pages

    Publisher: Walter Foster Publishing; 1 edition (January 1, 2013)

    Language: English

    ISBN-10: 1600583024

    ISBN-13: 978-1600583025

    Product Dimensions:

    6.8 x 0.2 x 9.6 inches

    Shipping Weight: 7.2 ounces (View shipping rates and policies)

    Average Customer Review:

    4.5 out of 5 stars

    104 customer reviews

    Amazon Best Sellers Rank:

    #14,404 in Books (See Top 100 in Books)

    Was looking for a good book on color. Highly recommend this little gem!It's helps clarify a few things if you are a beginner. Its also a great refresher if you are more advanced. The way color was explained and broken down really helped me understand how to see and achieve what I wanted to paint.

    The simplest and most straightforward book on colour theory that I've read. The charts are really useful. It's very much like being part of a Patti Mollica workshop. Get all her books and make a breakthrough in your painting.

    kind of an ordinary book, probably good for beginners

    I am impressed by the range of color information in this book. I am not impressed by the poor quality of the color examples. And that's a frustrating feeling. Samples that are described as cad yellow are green, other colors lack vibrancy and appear bland. Poor print quality reduces the value of the information that is in the book.

    Intro: I am a software engineer looking to learn a bit about color theory - despite not being in the main audience of this book (painters), I found it very enjoyable and helpful.If you are a beginner in color theory and want to get started with a concise and didactic book, this is the book for you. Don't be fooled by the size of the book - every page contains new information in a format that is easy to understand.

    I am very new to painting & this book has been a huge help in understanding color theory. Very important information for those new to painting. Very well designed & easy to understand.

    Bought as a gift for artist friend. He loves it.

    Wonderful book, easy reading.5-star seller,came on time and intact. Thanks,Becky

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    Wednesday, October 17, 2012

    Free Ebook Sudan (Bradt Travel Guides)

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    Saturday, October 13, 2012

    Free Ebook Network and Discrete Location: Models, Algorithms, and ApplicationsBy Mark S. Daskin

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    Network and Discrete Location: Models, Algorithms, and ApplicationsBy Mark S. Daskin

    Praise for the First Edition
    This book is refreshing to read since it takes an important topic...
    and presents it in a clear and concise manner by using examples that include visual presentations of the problem, solution methods, and results along with an explanation of the mathematical and procedural steps required to model the problem and work through to a solution.” —Journal of Classification

    Thoroughly updated and revised, Network and Discrete Location: Models, Algorithms, and Applications, Second Edition remains the go-to guide on facility location modeling. The book offers a unique introduction to methodological tools for solving location models and provides insight into when each approach is useful and what information can be obtained.

    The Second Edition focuses on real-world extensions of the basic models used in locating facilities, including production and distribution systems, location-inventory models, and defender-interdictor problems. A unique taxonomy of location problems and models is also presented. Featuring examples using the author’s own software—SITATION, MOD-DIST, and MENU-OKF—as well as Microsoft Office® Excel®, the book provides: 

    • A theoretical and applied perspective on location models and algorithms
    • An intuitive presentation of the uses and limits of modeling techniques
    • An introduction to integrated location-inventory modeling and defender-interdictor models for the design of reliable facility location systems
    • A full range of exercises to equip readers with an understanding of the basic facility location model types 

    Network and Discrete Location: Models, Algorithms, and Applications, Second Edition is an essential resource for practitioners in applied and discrete mathematics, operations research, industrial engineering, and quantitative geography. The book is also a useful textbook for upper-level undergraduate, graduate, and MBA courses.

    • Published on: 2013-08-19
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.60" h x 1.32" w x 6.50" l, 1.90 pounds
    • Binding: Hardcover
    • 536 pages

    From the Publisher
    Emphasizing the algorithms and modeling issues involved with network location problems, it introduces a number of the classical facility location models on which other more complex and realistic models are based. Describes key methodologies used to solve facility location problems including linear programming, selected graph theoretic algorithms, Lagrangian relaxation, branch and bound, heuristic algorithms and Bender's decomposition. These methods teach readers how the basic approach works, when it is useful, what information it provides and how good the results are likely to be when the approach is applied. The accompanying disk contains coded algorithms for problem solving.

    From the Inside Flap
    From the fast food franchise down the street to a regional landfill a hundred miles away, from a community hospital around the corner to automobile assembly plants across the country, better facility locations can assist individuals and organizations in achieving their goals and realizing their objectives. Facility location models allow analysts and decision makers to explore trade-offs between different objectives, to analyze the impacts of constraints on facility siting decisions, and to consider alternative options. offers a practice-oriented introduction to the art and science of mathematical facility location modeling. By focusing on model development, solution algorithms, and practical applications, the text gives readers an intuitive knowledge of the capabilities and limitations of different modeling techniques. The book features software that solves many of the traditional facility location models using a variety of algorithms, thereby allowing readers to gain hands-on experience in the use of different models and algorithms using realistically sized data sets. End-of-chapter exercises review fundamental concepts and algorithms, enhance model-building skills, and link theory to practice through the use of the software. Beginning with fundamentals, the text outlines a number of different facility location contexts. It then develops a taxonomy of facility location models allowing the reader to focus quickly on the key areas covered by the book. It reviews special linear programming problems that arise frequently in location modeling including: the transportation problem, which is frequently used to allocate demands to facilities once locations are known, and the shortest path problem, used to estimate distances between demand areas and candidate facility sites. The book discusses four classical location problems extensively: covering models, center problems, median models, and fixed charge location problems. For each, the text outlines key model properties and outlines important applications of the models. In discussing solution algorithms for the models, the book presents a variety of heuristic and optimization-based procedures, including greedy algorithms, local improvement algorithms, branch and bound, Lagrangian relaxation, and dual ascent algorithms. Numerical examples for each algorithm allow the reader to follow the procedures step-by-step and to consider how the approaches might be adapted to more complex model formulations. Building on these basic models, the book then considers additional, real-life applications that naturally extend from them. It analyzes interactions between facilities as well as production and distribution models. The book presents several joint location-routing models. It formulates a number of different models of hub and spoke systems such as those commonly used by airlines, as well as models for the location of undesirable facilities including landfills, hazardous waste repositories, and nuclear power plants. The text also discusses multiobjective modeling techniques that allow planners to explore trade-offs between different objectives and siting plans. This comprehensive introduction to discrete location modeling, coupled with the bundled software, allows professional planners to exploit the full range of mathematical facility location modeling techniques. Also an ideal introductory text for students interested in mastering the theoretical and practical aspects of facility location planning, is a must for practitioners and students alike. is Chairman-elect of the Industrial Engineering and Management Sciences Department at Northwestern University. He also teaches in the Civil Engineering Department and holds a joint appointment in the university's Transportation Center. Daskin has published over 25 papers in refereed journals and has given over 50 presentations at professional society meetings. His primary areas of interest are logistics, location modeling and theory, transportation planning, and recently, manufacturing and production planning. The recipient of numerous honors, he received a Presidential Young Investigator Award from the National Science Foundation in 1984, won a Burlington Northern Faculty Achievement Award for teaching excellence in 1985, and was granted a Fulbright Research Award in 1989. He was the editor-in-chief of Transportation Science and is on its Editorial Board of Advisors. In addition, he serves on the editorial boards of Location Science and The International Journal of Logistics Management and has also served on the editorial board of Transportation Research. Dr. Daskin received his PhD in engineering from the Massachusetts Institute of Technology.

    From the Back Cover

    Praise for the First Edition

    "This book is refreshing to read since it takes an important topic... and presents it in a clear and concise manner by using examples that include visual presentations of the problem, solution methods, and results along with an explanation of the mathematical and procedural steps required to model the problem and work through to a solution."
    —Journal of Classification

    Thoroughly updated and revised, Network and Discrete Location: Models, Algorithms, and Applications, Second Edition remains the go-to guide on facility location modeling. The book offers a unique introduction to methodological tools for solving location models and provides insight into when each approach is useful and what information can be obtained.

    The Second Edition focuses on real-world extensions of the basic models used in locating facilities, including production and distribution systems, location-inventory models, and defender-interdictor problems. A unique taxonomy of location problems and models is also presented. Featuring examples using the author's own software—SITATION, MOD-DIST, and MENU-OKF—as well as Microsoft Office® Excel®, the book provides:

    • A theoretical and applied perspective on location models and algorithms
    • An intuitive presentation of the uses and limits of modeling techniques
    • An introduction to integrated location-inventory modeling and defender-interdictor models for the design of reliable facility location systems
    • A full range of exercises to equip readers with an understanding of the basic facility location model types

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    Thursday, October 4, 2012

    Get Free Ebook Principles of Forest PathologyBy F. H. Tainter, F. A. Baker

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    This book focuses on the practical aspects of forest diseases and on practical measures to minimize damage and loss. Forest Pathology is a reference book that deals with the study of the problems and damage to forests due to: plant diseases, insects, fire, weather, and animals. It is both a forestry book and a plant pathology book. The first section deals with general topics and principles, including both abiotic causes and biotic causes such as fungi, bacteria, mycoplasms, and viruses. The second section presents the details of particular forest diseases and offers practical management suggestions.

    • Sales Rank: #4027845 in Books
    • Brand: Brand: Wiley
    • Published on: 1996-01-26
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.16" h x 1.74" w x 7.24" l, 3.19 pounds
    • Binding: Hardcover
    • 832 pages
    Features
    • Used Book in Good Condition

    From the Publisher
    An exceptionally well-written and illustrated reference on damage to forests due to: plant disease, insects, fire, animals and weather. The first section discusses general topics and principles including abiotic and biotic causes such as fungi, bacteria, mycoplasms and viruses. The latter half presents the details of particular forest diseases along with practical management suggestions. Includes numerous "Disease Profiles" to aid in diagnosis and treatment.

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